The Story Behind HOWLIN’: Crafted with Care, Built to Last

The Story Behind HOWLIN’: Crafted with Care, Built to Last

At FERA, we believe in curating brands that tell a story, and HOWLIN’ is a perfect example. Known for their playful approach to traditional knitwear, HOWLIN’ sweaters bring heritage craftsmanship together with innovative design. This Belgian-based brand has become a favorite for those who value individuality, quality, and timeless style.

A Legacy of Craftsmanship

The name HOWLIN’—a Scottish slang for “smelling”—reflects the brand’s deep connection to tradition while embracing a cheeky, modern twist. Since 2009, HOWLIN’ has been creating exceptional knitwear in Scotland and Ireland, two regions with a storied history of wool craftsmanship. Their sweaters are made in small, family-run factories, where artisans pour generations of expertise into every piece.

What Sets HOWLIN’ Apart?

• Natural Materials: HOWLIN’ uses 100% natural fibers, including high-quality wool sourced responsibly from around the globe. Their sweaters not only feel incredible but also provide superior warmth and durability.
• Handcrafted Attention: Each garment is individually finished by hand, ensuring no two pieces are exactly alike. This dedication to detail guarantees a level of quality and uniqueness you won’t find in mass-produced knitwear.
• Timeless with a Twist: HOWLIN’ is all about blending classic styles with vibrant colors, bold patterns, and unexpected details. Whether you prefer subtle textures or standout designs, there’s something for every aesthetic.

Why HOWLIN’?

In a world of fast fashion, HOWLIN’ stands out by championing slow, deliberate craftsmanship. Their sweaters are built to last, designed to be wardrobe staples for years to come. By investing in HOWLIN’, you’re not just buying a sweater—you’re supporting ethical practices, sustainable materials, and artisanal traditions.

Shop HOWLIN’ at FERA

Explore our curated selection of HOWLIN’ sweaters now available at www.fera.co. Whether you’re looking for the perfect layering piece for winter or a bold statement knit, these sweaters are as versatile as they are stylish.

Visit us in-store at 682 N High Street, Columbus, OH, or browse the collection online to find your new favorite piece of knitwear. With HOWLIN’, you’re not just wearing a sweater; you’re embracing a story of artistry, tradition, and innovation.

Discover the difference that true craftsmanship makes.